Synthetic Beats and Virtual Pop: Exploring Supertone's Latest Venture in AI Music

Supertone, a synthetic voice startup, was acquired by the K-Pop firm Hybe in 2022, marking a significant shift in the music technology landscape. Since the acquisition, Supertone has not only continued to enhance its voice synthesis capabilities but also expanded its influence in the music industry. The company's recent ventures include a multi-language release by the virtual artist Midnatt and the development of a voice-changing tool called 'Shift'.

Launch of Syndi8: A Virtual Pop Revolution

In its latest move, Supertone has launched a new virtual pop group named Syndi8, which consists of four avatar members. These members and their surrounding universe, dubbed 'Nansy Land', are named after specific products from Supertone, illustrating the company's strategy to intertwine their technological advancements with creative content. This initiative reflects Supertone's ambition to explore and expand the applications of their technology within the music content business.

Image Credit: https://www.youtube.com/watch?v=8otvC6I9wVA

Cultivating Voice IP: A Strategic Move

The creation of Syndi8 is part of Supertone's broader strategy to cultivate and leverage their own voice intellectual property. By integrating their technological capabilities into the music content, Supertone aims to showcase the potential and versatility of their creations. This approach not only enhances their market presence but also sets a precedent for the development of future synthetic voice applications in the entertainment industry.

Image Credit: https://www.youtube.com/watch?v=8otvC6I9wVA

Syndi8's Debut: 'MVP' Album Release

Syndi8 has hit the music scene with their debut album titled 'MVP', accompanied by a story animation that introduces fans to the group and their imaginative universe. This release is a testament to Supertone's innovative approach to music production, combining cutting-edge voice synthesis with engaging narrative content. The album and its accompanying animation serve as a gateway for fans to connect with the virtual group on a deeper level.

The Future of Music and AI Integration

With the launch of Syndi8 and their debut album, Supertone is at the forefront of the evolving relationship between artificial intelligence and the music industry. This initiative not only highlights the potential of synthetic voices in creating new forms of musical expression but also challenges traditional concepts of music production and artist identity. As technology continues to advance, the integration of AI in music promises to open up new realms of possibilities for artists and producers alike.

Source: https://musically.com/2024/06/28/hybes-ai-startup-supertone-launches-virtual-pop-group-syndi8/