Is superintelligence a decade away? As AI capabilities evolve rapidly, humanity faces both opportunities and risks. This article delves into the current state of AI, the ambitions for reaching superintelligence, and the critical balance required to ensure safe and beneficial development.

Dentsu’s 2025 Media Trends report reveals an “algorithmic era” where AI transforms media strategies. From dynamic personalization and retail media growth to impactful storytelling, discover how brands can leverage evolving trends for meaningful consumer engagement.