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Converged OS: Havas' Bold Leap into AI-Driven Creative and Media Integration
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Converged OS: Havas' Bold Leap into AI-Driven Creative and Media Integration

Last month at Cannes Lions, Havas introduced its AI-powered operating system, Converged OS, aimed at optimizing the entire spectrum of advertising activities from media planning to creative rollout. Despite its subdued reception in Australia, leadership within Havas is confident that this new technology will provide a competitive edge, even amidst strong offerings from giants like Publicis and WPP.

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