IKEA has taken a bold step in the development of ethical artificial intelligence by joining the Partnership on AI (PAI). This coalition aims to ensure AI advancements benefit society, aligning with human-centric values and societal needs. By joining, IKEA contributes to international conversations surrounding responsible AI development. As part of this collaboration, IKEA plans to share its expertise in digital ethics, responsible automation, and AI literacy initiatives. Parag Parekh, Chief Digital Officer for IKEA Retail (Ingka Group), emphasized that AI has the potential to enhance their mission of creating a better everyday life for people, while addressing societal challenges such as climate change and resource management.