UMG & KLAY Vision: Transforming AI Music with an Ethical, Artist-Friendly Model
Image Credit: Jacky Lee
Universal Music Group (UMG), the global leader in music-based entertainment, has announced a groundbreaking partnership with Los Angeles-based AI music company KLAY Vision. This collaboration aims to develop an ethical foundational model for AI-generated music, designed to respect copyright, name, and likeness rights, all while promoting a positive impact on the music industry. KLAY Vision is preparing to unveil a Large Music Model (KLayMM) that could reshape the future of music.
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A Vision of Ethical AI-Driven Music
The collaboration between UMG and KLAY Vision centers on establishing a model that respects the integrity of human artists and safeguards intellectual property rights. This approach marks a significant departure from the growing controversies surrounding generative AI tools that undermine human creators. UMG and KLAY Vision are committed to creating a system that works with the music industry, rather than competing against it. By fostering collaboration between AI and artists, they aim to build a sustainable ecosystem where human creativity is bolstered by AI, rather than overshadowed.
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KLayMM: A Large Music Model Revolutionizing Music Creation
KLAY Vision’s upcoming model, named KLayMM, promises to be at the forefront of AI music technology. While still in stealth mode, KLAY aims to launch the product in a few months, presenting an intuitive music experience powered by advanced AI capabilities. KLayMM is intended to go beyond being a “short-lived gimmick”, aiming to integrate seamlessly into both the creative process and the broader culture of music. According to KLAY Vision’s leadership, the ultimate goal is for AI to work alongside artists to create the next big musical revolution.
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No Competition with Traditional Music Catalogs
One key aspect of the partnership is the explicit assurance that KLAY Vision's AI-generated content will not compete with existing artists’ catalogs on traditional music services. Instead, KLAY aims to provide a global platform for AI-driven musical experiences while ensuring accurate attribution. This strategy aims to create an environment where AI supports artistic endeavours, enhancing human creativity rather than undermining it. As part of this mission, KLAY Vision plans to collaborate with artists, publishers, labels, and other rights holders across the music landscape, ensuring that AI-generated content complements rather than competes with traditional artistry.
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Leading Industry Experts Behind KLAY Vision
KLAY Vision is led by an accomplished team of experts from both music and technology sectors. Founder and CEO Ary Attie, a well-known music producer, and tech visionary, is at the helm, alongside Thomas Hesse, former President of Global Digital Business and US Sales & Distribution at Sony Music Entertainment. Their efforts are further supported by Björn Winckler, a former researcher from Google DeepMind who contributed to the development of AI music models such as Lyria. KLAY is rapidly expanding its talent pool, ensuring a solid foundation for this ambitious project and bringing together some of the brightest minds to shape the future of AI-driven music.
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UMG’s Forward-Thinking Strategy
Universal Music Group has been an active participant in embracing technology while safeguarding the interests of human artists. This partnership with KLAY Vision comes at a time when UMG is also involved in legal battles against unauthorized AI-generated music and has reached new agreements with platforms like TikTok regarding AI music. UMG has made it clear that they see generative AI as a potential ally if approached ethically and with respect for copyrights. By working with KLAY Vision, UMG aims to advance innovation in AI music while ensuring the protection of its vast catalog and the artists it represents.
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A Glimpse into the Future of AI Music
KLAY Vision’s KLayMM is designed to be a transformative force in the music industry, offering an AI-powered music experience that is aligned with ethical practices and cultural impact. The collaboration with UMG aims to set a new standard for how AI is integrated into the world of music, fostering innovation while safeguarding the essence of human artistry. With its focus on collaboration and respect for intellectual property, the partnership between UMG and KLAY Vision is poised to pave the way for a new era in the music industry where technology and creativity can thrive together.
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Source: Universal Music Group
