Top 10 AI Innovations Revolutionizing Post-Production Tools in 2024
Image Credit: Jye B | Unsplash
In 2024, artificial intelligence has significantly transformed post-production tools across the media and entertainment industries. Here are ten pivotal developments that have shaped this landscape.
[Read More: Do You Know That You Are Witnessing the 5th Industrial Revolution?]
1. DreamWorks Co-founder Embraces AI in Hollywood
Jeffrey Katzenberg, co-founder of DreamWorks Animation, lauded AI as an "amazing resource" for Hollywood. He highlighted how leading creators utilize AI tools to enhance productivity and creativity, thereby improving the diversity and quality of their work. Katzenberg also noted AI's potential to reduce production costs and timelines for animated films.
[Read More: Cinema's New Frontier: How AI is Transforming Filmmaking]
2. OpenAI Introduces Sora with Ethical Safeguards
OpenAI launched Sora, an AI video generator available to premium ChatGPT users. To prevent misuse, such as deepfakes, the depiction of people is restricted to a select group of testers. Sora aims to assist in creating entertainment and marketing videos while addressing concerns about harmful content.
[Read More: Meta Unleashes Free AI Chatbot to Billions & Adobe Enhances Premiere with Sora]
3. Apple's iOS 18.2 Enhances AI Capabilities
Apple's iOS 18.2 update introduced AI features like Genmoji for personalized emojis, Visual Intelligence for interactive camera experiences, and an upgraded Siri integrated with ChatGPT. These features, available on newer iPhone models, aim to enrich user interaction and creativity.
[Read More: Apple Intelligence: A New Era of AI-Powered Features Arriving This October]
4. Strada's AI-Enabled Post-Production Platform
Strada unveiled its beta version of an AI-powered automation platform designed to streamline post-production workflows. Features include multi-cloud syncing, automatic transcription, translation, and AI-driven tagging and analysis, all aimed at reducing manual tasks and delivery times.
[Read More: AI in Advertising: Innovation or Impersonation?]
5. SFU's AI Tools for Independent Filmmakers
Simon Fraser University's Computational Photography Lab developed AI-enabled post-production tools to enhance the creative potential of independent Canadian filmmakers. These tools offer capabilities like controlling light sources and camera movements in live-action scenes, traditionally available only in CGI.
[Read More: Redefining Realism: Is Photography Facing its Biggest Evolution Yet?]
6. Channel 1's AI Tools for Production and Distribution
Video tech firm Channel 1 introduced AI tools—First Cut and Prism—to automate production and distribution workflows. These tools facilitate tasks such as reformatting videos for various platforms, enhancing efficiency in content creation.
[Read More: How NVIDIA's Latest RTX AI Transforms Content Creation and Development?]
7. Lionsgate's Partnership with Runway
Lionsgate partnered with AI firm Runway to develop a custom AI tool for preproduction and postproduction processes. This collaboration aims to assist filmmakers in generating cinematic video, though it raises discussions about AI's role in creative industries.
[Read More: AI's Role and Recognition in the Brisbane Portrait Prize 2024]
8. Flawless AI's Generative AI in Film Editing
UK-born director Scott Mann's startup, Flawless AI, introduced software that uses generative AI to synchronize actors' lip movements across multiple languages and modify original dialogues without reshoots. This technology streamlines film editing and localization processes.
[Read More: Celebrities and AI: A New Frontier in Entertainment]
9. Apple's Final Cut Pro 11 Integrates Advanced AI
Apple released Final Cut Pro 11, featuring AI enhancements like Magnetic Mask for rapid subject isolation and autogenerated captions. These tools aim to improve editing efficiency and accuracy, though some features may require fine-tuning.
10. "Here" Film Utilizes Generative AI for De-Aging
The film "Here," directed by Robert Zemeckis, employed generative AI to de-age actors Tom Hanks and Robin Wright over 60 years. Developed by Metaphysic, this technology enabled real-time facial transformations, marking a significant advancement in AI applications within filmmaking.
[Read More: Can AI Truly Replace Human Creativity?]
These developments underscore AI's growing influence in post-production, offering innovative solutions while prompting ongoing discussions about ethical considerations and the future of creative industries.
[Read More: From Darkrooms to Algorithms: The Evolving Canvas of Art in the AI Era]
License This Article
Source: Business Insider, AP News, The Wall Street Journal, Broadcast Now, Simon Fraser University, Yahoo News UK, Wired, The Times, The Verge, Wired
