Streem Teams Up with Google Cloud to Revolutionize Media Monitoring with Advanced AI
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Streem, a prominent player in real-time media monitoring, has unveiled a strategic collaboration with Google Cloud, aimed at enhancing its AI capabilities within its communications platform. This partnership, facilitated by parent company Cision, is set to integrate Google Cloud’s cutting-edge Gen AI models into Streem’s offerings, targeting PR and Communications professionals across Australia and New Zealand.
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Enhancing Media Intelligence with Google Cloud’s AI
The collaboration leverages Google Cloud’s robust AI technology to augment Streem’s already comprehensive media intelligence platform. By integrating Gen AI models, Streem aims to introduce a suite of AI-driven tools designed to streamline workflows, automate tasks, and provide deeper insights, thereby increasing efficiency and value for media teams.
Key Features of Streem’s 2025 AI Product Suite
Streem’s upcoming AI Product Suite for 2025 introduces several innovative features:
AI-Powered Workflows: These workflows aim to simplify and automate routine tasks, incorporating conversational tools that promise significant time savings for PR and Communications professionals. This feature is designed to enhance productivity by handling repetitive tasks, allowing teams to focus on more strategic activities.
AI Insights: This tool assists users in extracting detailed commentary and thematic analysis from vast amounts of local and global media coverage. It offers summarization and visualization capabilities, making it easier for users to present insights within an enhanced Instant Insights package.
Predictive Analytics: Enabling media teams to analyze data at scale, this feature supports the creation of targeted press responses that can positively influence earned media performance. Predictive Analytics helps in forecasting trends and tailoring strategies to maximize impact.
These new tools complement Streem’s existing AI offerings, including AI Pitches, the proprietary React Score, and Summarisation tools launched earlier in 2024.
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Expanding Market Reach and Customer Base
Streem currently serves over 1,000 of Australia and New Zealand’s largest corporate and government media teams. The introduction of the AI Product Suite underscores Streem’s commitment to expanding its market reach by offering more sophisticated tools that cater to the evolving needs of media professionals. This expansion is expected to attract both new and existing customers by providing enhanced media intelligence solutions.
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Leadership Insights
Leon Hudson, Managing Director at Streem, highlighted the strategic focus on AI: “Streem has approached AI with a focus on enabling and reinforcing the role of media teams through smart, deep AI tooling that adds value to our customer’s busy jobs. We’re confident our AI product suite will be a game-changer for all customers and reflects deep thought in applying AI tools to media monitoring, analysis and journalist outreach”.
Dylan Vidal, Director of Global Product Strategy for Streem and CisionOne platforms, emphasized the customer-centric approach: “This is an exciting announcement for Streem, having taken the time to listen to our customers’ pain points and develop meaningful partnerships and integrations to empower their day-to-day”.
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Future Developments and Market Positioning
Streem plans to roll out a series of AI-driven product innovations later this quarter and into the next year. These developments are expected to further solidify Streem’s position as a challenger brand in the media monitoring industry across Australia and New Zealand.
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Cision: A Legacy of Media Innovation
Cision's origins trace back to 1876 with the establishment of Svenska Telegrambyrån (The Swedish Telegram Agency), Sweden's first press agency. Over the decades, through strategic mergers and acquisitions, it evolved into a global leader in public relations and media intelligence. Today, headquartered in Chicago, Illinois, Cision offers comprehensive PR and marketing solutions worldwide.
Elgar Welch, the President of CisionOne, Cision’s global media monitoring division, plays a pivotal role in the development and rollout of Cision’s media monitoring, analytics, and reporting platform. His extensive experience uniquely positions him to oversee the Sales, Product, Engineering, Upgrades, and Media Data functions at CisionOne, ensuring a customer-centric approach to innovation.
Welch’s journey began as the co-founder and CEO of Streem, where he successfully led the company from start-up to acquisition. His prior experience as an adviser in the Office of the Prime Minister (Australia) served as a driving force behind the creation of Streem, particularly for addressing the specific needs of PR and Communications professionals. Since joining Cision in April 2022, Welch’s expertise has significantly influenced the integration and enhancement of Streem’s offerings within CisionOne, marking another milestone in Cision's history of media innovation.
