Insiders in the creative industry have voiced concerns over a commercial from Toys 'R' Us, which was created using an AI tool named Sora. The commercial, featuring a young Charles Lazarus and the store's mascot Geoffrey the Giraffe, has been described as full of inconsistencies. Critics argue that while the ad aimed to narrate a story, it ended up feeling more like a disjointed shopping list. This has sparked a fierce debate on the effectiveness of AI in creating emotional connections through advertising.